I usually get intrigued whenever I see John Liotti linking to Guy Kawasaki's blog. If you're in a situation where you are trying to promote what you do, this book has 9 story lines you should know well.
1. Aspirations and beliefs.
2. David vs. Goliath
3. Avalance about to roll
4. Contrarian/counterintuitive/challenging assumptions
5. Anxieties
6. Personalities and personal stories
7. How-to stories and advice
8. Glitz and glam
9. Seasonal/event-related
7/5/07
Guy Kawasaki: The Nine Best Story Lines for Marketing
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